The world of social media design is insane! There are limitless options to choose from. Something always better than the other. Not to mention, it is crowded out there. Brands, influencers, professionals, marketers, and many more play their cards regularly on these platforms.
This is essential because social media has continued to be the most cost-effective domain to promote your business. However, with the amount of competition in the marketplace, diligent planning is required for your social media post design to stand out.
It really does pay to use eye-catching colors, animated images, and consistent branding in your social media design. But all of this can be navigated through a potent social media marketing strategy that symbolizes the strength of your company.
Since being creative with social media design is important and also difficult to maintain every time, we have compiled a list of 33 eye-catchy social media post design ideas that can be used for brand promotion.
- Run contests or giveaways
- Play host to an AMA session
- Don’t hold back on pinning content or curating it
- Share your blog posts
- Make bite-sized videos
- Repurpose old content
- Collaborate with other brands
- Share industry updates
- Take audience polls
- Add customer reviews and testimonials
- Make your social media design interesting with Memes or GIFs
- Go live every once in a while
- Interview relevant influencers or professionals
- Tap into the power of trending topics
- Ask your followers to tag their friends
- Short tips or advice
- Tutorials and How-to guides
- Holiday based posts
- Share insights from company events
- Run social media ads
- Always pay attention to what your followers say
- Share BTS videos
- Share your achievements
- Provide links to free educational content
- Share a podcast episode
- Hiring updates
- Image scrambles
- Quotes that inspire
- Answer commonly asked questions
- Share infographics
- “On this day in the history” Posts
- Promoting sign-up links
- Carry out a Twitter chat
1. Run contests or giveaways
We don’t know if you realize the power of the word “free” among people. They love it immensely and would go to great extents to attain it.
You can run occasional contests on your feed and have a tremendous impact on your social media followers. It can drive crazy engagement numbers.
Your comments section will be flooded like never before! Trust us on this one!
Here is what a great Instagram contest would look like:
2. Play host to an AMA session
Ask me anything sessions are one of the hottest social media trends these days! It gives you a great opportunity to engage with your audience and for them to get to know you. AMA’s are question-answer sessions in essence where your followers can gain insight into your experiences, knowledge, and thoughts.
A session of this kind is a great idea for social media marketing design because it allows you to show your personal side and create brand awareness without being too pushy.
3. Don’t hold back on pinning content or curating it
This simply involves sharing the content that has been posted by others. A lot of times, the things you want to convey have already been written and posted by others in your niche. So, instead of creating repetitive content, you can simply share that and tag the originator. You can tweak it into your choice of social media graphic design of course.
4. Share your blog posts
If your business has an active blog, the best way to capitalize on it is to share your pieces on your social media handles. The best part about this is that the content is already relevant to your business because it is written by you. All you really got to do is figure out the best time to post on social media and choose a social media post design template to go forward with.
5. Make bite-sized videos
We cannot emphasize enough on the influence of video marketing on the current audience trends. As per studies, video content gets twice the amount of shares bagged by plain text or videos and hence, brands should consider incorporating videos in their social media design ideas. Bite-sized videos are just about perfect because they require minimal effort in making, editing, and sharing.
6. Repurpose old content
If you are someone who designs content on a regular basis, you would know of the amount of planning, effort, and time taken to create a single piece. With that many resources going in, you would want to get as much benefit as you can reap out of that content piece.
So, what you can do is, take excerpts from blogs or videos made by you and create a social media content design for them. This way you repurpose every content piece produced by you. You can use social media scheduling tools like RecurPost for content repurposing. It is a great tool if you want a single stop solution for all your content management needs.
7. Collaborate with other brands
Co-marketing is an excellent idea if you want increased exposure for your content. You can partner with another brand with an audience base that would benefit you and make a social media content piece together. These can be brands or marketing influencers. Social media platforms are ideal for co-marketing because it is extremely easy to collaborate on them.
Here’s how Starbucks collaborated with Spotify:
Source: The Branding Journal
8. Share industry updates
News articles are likely to get more shares than any other type of content. People will relate immediately and start sharing with their groups to spread awareness about a topic or issue. You can prepare a list of all the news sources from your industry and begin following them. You can share updates posted by them as and when they come.
9. Take audience polls
pick one: domes edition.
which dome do you want to stargaze from? pic.twitter.com/F2TzMAKJQB
— Airbnb (@Airbnb) April 25, 2021
Another great way to keep the engagement going? Taking audience polls on questions that you think might interest them. You can make them feel involved and valued by asking for their opinion on the topics that your brand should write on. A great social media design is one that creates traction. What better way to do that than asking questions that spur conversations?
10. Add customer reviews and testimonials
It is a very legit way to build trust in your brand. You can incorporate customer reviews or testimonials in your content marketing strategy to build credibility for your brand. You can do this by retweeting their kind posts or by creating a social media graphic with their testimonial placed directly on it. Always include their name or social account handle!
Here is how Recurpost gets this right:
11. Make your social media design interesting with Memes or GIFs
A very easy choice of content category! Memes and GIFs spice up your content feed almost instantly and create an element of interest in your social media design. Users find it irresistible to respond to posts of this kind. Many companies have successfully capitalized on these for their product or brand promotion. They are bound to receive a twofold amount of likes or retweets compared to other social media content.
12. Go live every once in a while
Live videos can be fairly compelling and commanding. As a matter of fact, the amount of time spent by users while watching live videos is three times of what they would spend watching pre-recorded content. It doesn’t matter where you record your question-answer sessions or vlogs at, real-time talking to your users will establish a personal connection.
13. Interview relevant influencers or professionals
It is easier than ever to conduct interviews via social media platforms. You can conduct an interview involving a personality that is relevant to your industry and serve some insights to your audience. You can do this with Twitter or Facebook live and it makes up for a great combination of education and entertainment. Such interviews could be highly relatable for your audience since they would be “raw” or unfiltered in nature.
14. Tap into the power of trending topics
Even the best of creatives run out of ideas for social media design all the time. But they heroically tackle such blocks by going with whatever’s trending on Twitter or Facebook. That’s right, simply pick a topic or event that has already stirred up waves on social media, incorporate that into your brand’s design template for social media posts, and voila! Avoid using topics that could lead to negative PR or stir problems on social media platforms. Try playing it safe.
15. Ask your followers to tag their friends
Tag-a-friend posts are absolutely amazing because they bring out responses from your followers and also new potential followers. It is extremely easy to carry out, all you have to do is ask your followers to @ a friend of theirs on your post. Not every post requires it of course. But it is a great social media design idea to create engagement on posts that would otherwise not receive much.
16. Short tips or advice
You can share a few quick tips and advice on topics that you think would be relevant instead of long, detailed guides. These can come in handy for your followers anytime they seek help. You can simply give a name to that category and put all your quick but important pieces of advice in it.
17. Tutorials and How-to guides
Excellent idea for educational content! People love some tutorials and how-to guides on their favorite topics. Yes, articles and blogs can also help you with these but the way you would be able to do it with social media is simply amazing. You can pick ideas that you would be able to present in less than a minute. Make short motion graphics for social media and present them to your audience.
18. Holiday based posts
Holidays are always a huge deal for all social media users. In fact, Holiday marketing churns huge revenue figures among other types of marketing. You can share the spirit with them by focusing on a holiday-related post. It does not matter what content category you choose, be it blogs, articles, images, or videos, your audience will appreciate the fact that your business gets excited about the holidays too. Don’t want to spend time creating a social media graphic? Just go on and choose from free stock images. Do whatever fits your convenience.
19. Share insights from company events
You can always have photos that depict your company’s culture but sharing photos from events carried out by your company can take it a notch up. Let’s say your business is holding a charity event or fundraiser, you can share photos of that with your audience to raise awareness about it.
20. Run social media ads
Of course, you should not overdo it with deals or offers for your audience, but running ads via your social media platforms can bring in handsome returns. The best part about running them through social media is that they would be easy to track. Facebook’s ad platform provides an abundance of analytical information that would help you understand your audience. So, choose an enticing social media ads design and lay your offers or exclusive coupon codes there for the audience to enjoy.
21. Always pay attention to what your followers say
Social media is a two-way street and it should always be a conversation between brands and their followers. Every user’s time is highly valuable and therefore taking time to respond to each of their posts will make them feel valued.
22. Share BTS videos
You know what’s super authentic and super interesting? BTS videos! People love watching these because they give them the feel of something that’s real and normal just as they are. Share snapshots of regular office hours or preparation for a meeting or event. When the audience sees that your employees have fun, they will see what your company stands for.
23. Share your achievements
Every brand has milestones that they achieve. It is a good idea to share the joy with your followers and make them feel the excitement that your brand does. Your brand’s growth can be tracked by them through your social media posts. You can give them updates on sales records, new hires, featured publications, etc.
24. Provide links to free educational content
One, people love educational content. Two, people love stuff that’s free. So, what you have to do is provide links to resources that they can access at no cost. You can form a content bundle or an infographic that can be downloaded for them to refer to.
25. Share a podcast episode
Reading or skimming through content can get tiring. You can give your audience a break from their hectic routines and share an episode from a podcast. You can also have your own podcast of course. Just select a social media design for it and choose topics you think would interest your audience. Start releasing planned episodes and see how the traffic comes in.
26. Hiring updates
A huge chunk of people are always looking for a great job opportunity. They are literally always on the hunt. So, if there is an opening or if your team is expanding, share the news as an update on your social media with brief details. It is likely to get a lot of shares.
27. Image scrambles
This one can drive your audience insane! Image scrambles are zoomed in or scrambled up images that ask your audience to guess what it is. People will stop and see while scrolling through their feed when you upload these. It will drive good engagement numbers.
28. Quotes that inspire
A very common, yet very effective social media design idea for posting. You can avoid being cheesy here by picking industry leaders that you think will inspire your audience. Find quotes or testimonials that you think will be relatable and share it with your audience.
29. Answer commonly asked questions
There is a huge section of FAQs on every company page. You can make a social media post out of it. If there is a question that comes your way every now and then, you can put it up as a post and give an answer to it. This will be serving a big group of audience since it would be a commonly asked question.
30. Share infographics
This content type is an excellent way to translate educational content in a visually appealing manner. Even boring statistics can be made appealing through infographics. You can create your own or share a curate one, your audience is going to love it either way.
31. “On this day in the history” Posts
How this works is, you need to pick an event or happening in your town or city on a specific date and share it with your audience through a social media post. National days posts are also a good idea. You can go through the list of all the national days (there are tons of these) and pick one that falls on the date you want to post on.
32. Promoting sign-up links
If you are hosting a webinar or a demon and you want your audience to attend it, you can share its link through a social media post and ask them to sign-up through it. This will make it easy for them to locate and register for those.
33. Carry out a Twitter chat
A Twitter chat is a conversation around one unique hashtag. You design a hashtag and release it for conversations to follow. It will allow you to follow discussion as well participate in it. These chats are recurring in nature and are generally based on specific topics to connect with people regularly with related interests.
It is a sin to stick to a single content type for your social media feed design. Therefore, your social feed should never feel like a blatant business page. The tips mentioned above will help you ideate different types of posts for your content feed.
If it gets overwhelming to create a huge pool of content and manage it, you can always opt for a social media scheduling tool. RecurPost would be a great choice owing to its high-value plans and reasonable pricing along with its 14-day free trial offering. You can learn more about how it can help you with your content scheduling needs and sort your life as a content manager.